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AL AHRAM BEVERAGES COMPANY
  • Phone:
  • 002-02-6141276 (+20-002-02-6141276)
  • Fax:
  • 002-02-6141407 (+20-002-02-6141407)
  • City/Area:
  • Cairo
  • Country:
  • Egypt
Company Profile
AL AHRAM BEVERAGES COMPANY is a company at EGYPT,Fax is 002-02-6141407 (+20-002-02-6141407),Address is 2 Thrawat Street,Giza,Cairo,Egypt
  • Address: 2 Thrawat Street,Giza,Cairo,Egypt
  • City/Area: Cairo
  • Country: Egypt
  • Mobile: 0020 123691477 (+20-0020 123691477)
  • Contact Person: Ms. Salma Sabry
  • Position: ?><INPUT name=
  • Product list: Spirits: Vodka's,Whiskey's,Gin,Tequila,Arak and GrappaBreezers: ID edge,ChillBeer: Heineken (Depending on the region),Sakkara,Meister,Stella
  • About us: Al Ahram Beverages Company owned by Heineken International Group: Drinking to DominanceAl Ahram Beverages Company(ABC) dominates the Egyptian market for alcoholic and non-alcoholic beer,wine,and spirits. Privatized in 1997,ABC has transformed itself from a government-run monopoly brewer into a consumer-driven full-fledged beverages company and one of the world's leading producers of non-alcoholic malt beverages.From nine stock-keeping units(SKUs) at the time of privatisation,ABC today produces more than 60 SKUs including alcoholic beer,non-alcoholic malt beverages,carbonated soft drinks,wine and spirits. ABCs proprietary brands include Stella(the beer of Egypt since 1897) and Fayrouz(the top-selling flavoured non-alcoholic malt beverage). In addition to its own brands,ABC also brews global brands such as Carlsberg,Lowenbrau,Kaliber and Royal Crown under license and has a joint venture with Unilever(one of only three in the world) to produce Lipton Ice Tea.In 2002,recognizing the strength of ABCs business and the global potential of its non-alcoholic malt beverages,Heineken International acquired ABC for $287 million in the largest private-sector M&A transaction in Egypt. This price plus debt assigned ABC a total enterprise value of $360 million. The tender price of $14 per share represented a premium of around 100% to the pre-deal trading range at a time of global uncertainty. The acquisition,dubbed the deal of the decade,also raised Egypt's profile for foreign direct investment at a sensitive time for the region. Management and employees,all of whom were shareholders,will remain in place to lead the next phase of corporate development--the introduction of the non-alcoholic malt beverage Fayrouz to the global market.ABC has the brands,production skills and corporate culture to become the leading beverages company in the Middle East and North Africa.
  • Category: Spirits: Vodka's,Whiskey's,Gin,Tequila,Arak and GrappaBreezers: ID edge,ChillBeer: Heineken (Depending on the region),Sakkara,Meister,Stella
  • Employees: Above 1000 People
  • Type: Other
  • establish Year: 1897
  • Markets: North America,South America,Western Europe,Eastern Europe,Eastern Asia,Southeast Asia,Mid East,Africa,Oceania
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